Why Strategy Needs a Rethink

Three reasons why:

1. It's Outdated. Digital has changed everything, disrupting the status quo and rewiring business. Meanwhile strategic thinking and planning is rooted in the manufacturing world of the 20th Century.

2. It's Too Slow. New entrants can start from scratch and grab customers in months. That’s the length of time it takes to hire consultants, and begin thinking about how to respond.

3. The Model is Broken. Ever wondered why strategy takes so long? Why your problem is unique, so complex and will take ages to solve? Consultants are in the business of selling Man Days.

In the months it takes a corporate to create a comprehensive strategy, approve it and cascade it through your organisation, disruption has already taken hold.

In the months it takes a corporate to create a comprehensive strategy, approve it and cascade it through your organisation, disruption has already taken hold.