Cookie Policy
Our website, www.weareupstart.com, is operated by Upstart Breakthrough Strategy Ltd.
Where we use “we”, “our” or “us” in this notice, we mean Upstart Breakthrough Strategy Ltd unless we say otherwise.
Where we use “our site” in this notice, we mean www.weareupstart.com.
What are cookies?
Cookies are text files containing small amounts of information which are downloaded to your device when you visit our site. Our site recognises those cookies on each subsequent visit, enabling our site to recognise you.
Unless you have adjusted your browser settings to refuse cookies (and details of how to do this are signposted at the end of this notice), our site will set cookies as soon as you visit our site.
How and why we use cookies
We use cookies on our site to:
- recognise you whenever you visit our site
- remember the notifications you’ve seen so that we don’t show them to you again
- allow you to navigate between pages efficiently
- measure how you use our site so it can be updated and improved to give you the best possible experience on our site.
The information we obtain from our use of cookies will not usually contain information from which you can easily be identified, such as your name. However, we do collect some personal data relating to your computer or other electronic device, such as your IP address, your browser and/or other internet log information.
In most cases we will need your consent in order to use cookies on our site. The exception to this is where the cookie is essential in order for us to provide you with a service you have requested.
When you open our site in your browser a cookie pop up message will be displayed and this will ask you for your consent for non-essential cookies to be placed on your device. If you do not click to accept cookies but you continue to use our site without disabling cookies, we will consider this to mean that you accept our use of these non-essential cookies. A record of your acceptance will be stored in a functional cookie for 30 days, after which the cookie will expire and the cookie pop up message will be displayed again.
You may withdraw your consent or acceptance at any time by following the instructions for disabling cookies, signposted at the end of this Cookie Policy.
We use the following cookies on our site:
Essential Cookies
These cookies are essential in order to enable you to move around our site and use its features, such as accessing secure areas of our site. Without these cookies, services you have asked for cannot be provided.
| Cookie name | Purpose of the Cookie | Duration |
| _[hash]wordpress_logged_in_[hash]wp-settings-{time}-[UID] | These cookies are used to store a unique identifier to manage and identify the user as unique, in order to provide a consistent and accurate service.On login, wordpress uses the wordpress_[hash] cookie to store authentication details. Its use is limited to the admin console area.After login, wordpress sets the wordpress_logged_in_[hash] cookie, which indicates when logged in, and who you are, for most interface use.WordPress also sets a few wp-settings-{time}-[UID] cookies. The number on the end is the individual user ID from the users database table. This is used to customize your view of admin interface, and possibly also the main site interface. | 14 Days |
Essential Third Party Cookies
Third parties cookies are used to provide important functionality to our site, as well as collecting anonymous user data for analysis.
| Cookie name | Purpose of the Cookie | Duration |
| [APISID, HSID, NID, PREF, SAPISID, SID, SSID] | These cookies are used by Google reCAPTCHA to determine and verify that the user is not a robot, read more about this inside Google’s Privacy Policy. | Up to 2 years |
Functional Cookies
These non-essential cookies allow our site to remember choices you make. The information these cookies collect may be anonymised and they cannot track your browsing activity on other sites.
| Cookie name | Purpose of the Cookie | Duration |
| [ComplianceCookie] | This cookie is used to remember a user’s acceptance of the use of cookies on our site as explained above.You will see a pop-up cookies message when you first visit our site. We’ll store a cookie so that your computer knows you’ve seen it and knows not to show it again. This expires after 30 days when you will see a pop up cookie message again to remind you of this Cookie Policy and to ask you to consent again to our use of non-essential cookies. | 30 days |
| _ga,_gat,_gid_dc_gtm_ | We use Google Analytics to collect information about how you use our site.We use the information to compile reports and to help us improve our site. The cookies collect information in an anonymous form, including the number of visitors to our site, where visitors have come to our site from and the pages they visited.We don’t allow Google to use or share our analytics data.Google Analytics stores information about:The pages you visit on our siteThe actions you perform on our siteHow long you spend on each pageHow you got to our siteWhat you click on while you’re visiting our siteInformation about the browser and device you use to navigate our site, (including an anonymised IP address).We don’t collect or store any personal information (for example your name or address) that can be used to identify who you are.More details about how Google Analytics collects and processes data.You can opt out of being tracked by Google Analytics cookies across all websites. | 90 Days |
Third Party Performance Cookies
These non-essential cookies collect information about how visitors use our site, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.
| Cookie name | Purpose of the Cookie | Duration |
| __hstc | The main cookie for tracking visitors. It contains the domain, utk (see below), initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). | 2 years |
| hubspotutk | This cookie is used for to keep track of a visitor’s identity. This cookie is passed to HubSpot on form submission and used when de-duplicating contacts. | 10 years |
| __hssc | This cookie keeps track of sessions. This is used to determine if we should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp. | 30 min |
| __hssrc | Whenever HubSpot changes the session cookie, this cookie is also set. We set it to 1 and use it to determine if the user has restarted their browser. If this cookie does not exist when we manage cookies, we assume it is a new session. | Expires: None. Session cookie |
| _hjIncludedInSample | Hotjar cookie. This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels. | 1 year |
Where to find more information
You can adjust the settings in your web browser to determine whether (all) sites can set cookies on your computer. More information about cookies and how to manage them, specific to your browser, can be found on the ICO website.
If you have any further questions, comments or requests regarding our cookies notice or how we use cookies on our site, please contact us.
Changes to the Cookie Policy
We will amend this Cookie Policy from time to time to ensure it remains up-to-date and accurately reflects the cookies running on out website. The current version of our Cookie Policy will always be posted on our website.