Your Disruption Early Warning System

Upstart Scan gives you clear picture of fast-moving companies and helps you keep track of digital innovators


Digital technology is exploding.

Startups and scale-ups are using tech to rewire every industry at unprecedented speed.  Your established business is already being disrupted, whether you’re aware of it or not.

You need to respond, now.

Your strategy as an incumbent can be to buy, compete with, partner with, - or choose to ignore new entrants. To do that, you need to understand them, their business models and their motivations.

The challenge is finding them.

It’s time-consuming to find and compare companies, and not everyone has the time, tools or techniques to do it consistently.  

Here’s Upstart Scan:

Instead of providing a database with tens of thousands of companies, we provide carefully curated shortlist tables – making the job of finding and selecting potential partners more manageable.

Upstart Scan is a simple subscription service with three elements:

1. Curated Tables:  Bespoke lists of "need to know" data on companies which meet your criteria

2. Info Sheets: Clear, 2-page PDFs for you to share with your teams and build common understanding

3. Feedback Calls: Monthly deep-dives to fine tune the matches with your needs and re-calibrate our scanning.


The Upstart team brings together experts in strategy, service design, disruption and business model analysis. Between us we have first-hand experience inside fast-scaling startups and consumer industries.

 Download our product guide or talk to the team: