Information for action in healthcare
Pharma team reduces time needed to identify new partnership opportunities by weeks thanks to news and research filtered by Upstart.
Client Profile
About: A global, Top 20 pharmaceutical business
Industry: Pharma
Location: Global HQ Europe
Goals
Enable the innovation team to align and have a consistent perspective on relevant events in the fast-moving global digital health arena.
Challenges
-
Screening relevant information for the team from more than 10,000 news information points.
-
Filtering out hype and noise, amplifying emerging trends and signals.
-
Defining, categorising and explaining emerging technologies.
-
Communicating in a simple and actionable way to enable internal alignment.
Senior innovation execs saved valuable time on research and insight, and focused on effective partnerships with digital companies.
Solutions
-
Agreed scope, parameters and topics with innovation team and head of division, aligning with global strategy.
-
Built a team of experts, including three Digital Health Strategists, a Business Strategist, Researcher and Analyst.
-
Applied Upstart proprietary research tools to gather, de-duplicate and link information.
-
Selected and provided "need to know" content and context in a one-hour presentation per month.
-
Provided quarterly signposting for strategic input and actionable next steps for the team.
Results
-
Upstart provided a vital digital insights function which was not present in the business.
-
Team members could rely on Upstart to provide reference point of view and actionable material.
-
Team was able to align internally with confidence, and could communicate internally to business units and achieve buy-in.
-
Senior innovation execs saved valuable time on research and insight, and focused on effective partnerships with digital companies.
Our Services
Upstart can support your business on its journey from confusion to action.
Whatever your starting point, we have a service that is relevant to your situation.
