Supporting a major change in strategic direction
Find out how Upstart mobilised in three weeks to support a nine-figure strategic decision.
About: Upstart assembled points of view, best practice and future tech insights from within and outside of this pharma giant in just three weeks to support a radical change of strategy.
Industry: Healthcare / Pharma
The strategy director of the EMEA division needed evidence and rationale to support a major change of direction.
Company understood intellectually the need for change, but needed more information.
Viewpoints were focused on change vs status quo, rather than on future needs.
There was a knowledge gap in terms of describing best practice or positive examples outside of health.
Aggressive timelines: three weeks to a key stakeholder meeting.
Delivering strategic insight at speed to support radical change of direction
Templated Focus approach to shorten timelines to commercial agreement.
Rapid mobilisation thanks to our cloud native model.
Deep integration with client produced constant visibility and dialogue.
Crowdsourcing of best practice outside of industry enabled “outside in” view while maintaining client confidentiality and compliance.
Extreme Presentation technique ensured ExCo-grade materials supported arguments for change.
Faster commercials and mobilisation meant we hit the aggressive deadline.
Collaborative approach enabled close dialogue and minimised risk of awkward last minute “reveals”.
Client had high-level points of view for industry.
Stakeholder was able to influence and build agreement for strategic change.
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