Focus by Upstart

Supporting a major change in strategic direction

Find out how Upstart mobilised in three weeks to support a nine-figure strategic decision.

Client Profile

About: Upstart assembled points of view, best practice and future tech insights from within and outside of this pharma giant in just three weeks to support a radical change of strategy.

Industry: Healthcare / Pharma

Location: Europe


The strategy director of the EMEA division needed evidence and rationale to support a major change of direction.


  • Company understood intellectually the need for change, but needed more information.
  • Viewpoints were focused on change vs status quo, rather than on future needs.
  • There was a knowledge gap in terms of describing best practice or positive examples outside of health.
  • Aggressive timelines: three weeks to a key stakeholder meeting.

Delivering strategic insight at speed to support radical change of direction


  • Templated Focus approach to shorten timelines to commercial agreement.
  • Rapid mobilisation thanks to our cloud native model.
  • Deep integration with client produced constant visibility and dialogue.
  • Crowdsourcing of best practice outside of industry enabled “outside in” view while maintaining client confidentiality and compliance.
  • Extreme Presentation technique ensured ExCo-grade materials supported arguments for change.


  • Faster commercials and mobilisation meant we hit the aggressive deadline.
  • Collaborative approach enabled close dialogue and minimised risk of awkward last minute “reveals”.
  • Client had high-level points of view for industry.
  • Stakeholder was able to influence and build agreement for strategic change.

Our Services

Upstart can support your business on its journey from confusion to action.
Whatever your starting point, we have a service that is relevant to your situation.

Filter Icon


Track the trends that impact your business

Focus Icon


Zoom in on one opportunity

Flex Icon


Act fast when you need to

Iqnite Icon


Move from insight to action in 48 hours

Want to talk?

Scroll to Top