Healthcare pathway transformation

Innovation in pharma traditionally meant developing new blockbuster drugs, or in the last decade, digitally-led innovation. Now a new model is emerging, where pharma partners deeply with health systems to identify and treat more patients at lower cost. Jon Stephens, Upstart’s Pathway Transformation Director, explains how this is creating new business models and better outcomes …

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Pharma Gets Digital

Pharma Gets Digital

2019 will be remembered as the year that at least one of the big pharma players embraced – and acted on – the inevitable digital disruption taking place in its industry. So? Anglo-Swedish pharma giant AstraZeneca says it will embrace a fully digital model. Its CEO Pascal Soriot recently told the Financial Times (link behind …

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