Strategy for Disrupted Times

How can you respond at the speed of change?

Upstart takes your team from fear to action in under a month.


Things are changing faster than ever.

The fourth industrial revolution is rewiring business models, relationships and assumptions, making these treacherous times for legacy business. 

The old way isn’t working.

Traditional strategy - with its drawn out timelines and comprehensive decks -  is obsolete by the time you’ve commissioned it.

Getting started is tough.

These are new problems - your team won’t have seen them before. It’s easy to get paralysed in an endless haze of emails and inaction.

Here’s Upstart:


There had to be another way.  Here's three reasons why Upstart is different:

Fixed length

Strategy consulting is like rain - you never know how much you’re going to get, or how long it will last. The Upstart programme lasts no more than three weeks - You can get moving from Monday morning week 4.

Your involvement

We’ve flipped the consulting dynamic around, putting you in the centre. We enable your team to understand, think and plan their own response. That way, the knowledge and momentum stays in the building when we walk out.

Outcomes, not outputs

Sick of getting charged for bodies and time with no meaningful results?  We value a workable idea and plan over comprehensive documentation. What's in the hearts and minds of your team is more valuable than a 140-page deck.


How does it work?


Our team has been been helping clients with digital for decades.  Based on that, we designed Upstart like this:


How do we start? We agree a single problem statement - based on money, tech and people -  that we can work on.

How long does it last? Upstart takes place for three days a week over three consecutive weeks.

How many people are involved? Ideally you should field three team members from different parts of the business

Where does it take place? To create the space to think, the ideal location is away from your place, at our hub in London.

What will you bring? We provide three session leaders and topic experts and real-time research offsite. We also create stimulus material.

What’s the output? Outcomes matter more than outputs. We produce an MVP - a Minimum Viable Presentation with no frills and no design capturing the output.

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